The Customer Acquisition Process

iNove Media provides demand and lead generation marketing for ambitious brands in Nigeria and Africa. Our efforts focus primarily on lead generation programs that help you acquire more customers online.

01. Roadmap

The road-map is the first step in the customer acquisition process. During this phase, we’ll work with you and your team to better understand your business, the customers – how best to reach them and create a framework for implementation. It’s in fact a foundation, and the most important part of the process, it sets the tone for the rest of the acquisition process. This phase takes exactly 2-4 weeks to complete, and it consists of:

  • Foundation Workshop

  • Keyword Research

  • Buyer Insight Research

  • Competitor Analysis

  • Customer Acquisition Roadmap Report
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02. Conversion Hubs

The funnel hub or conversion hub is where majority of the marketing happens. Your website should lead the charge here. Which is why we almost always recommend a redesign. A fancy website is good. It gets you all the props and makes you feel good. But what is even better is a website that actually converts visitors to leads and generates revenue growth for the business. This phase consists of building:

  • Website Optimisation

  • Landing Pages
  • Mini Sites

  • Sign-up Forms

  • Calls-To-Action (CTA)
  • Blogs
  • Social Channels
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3. Lead Targeted Traffic

Nothing happens without traffic. You need to consistently drive targeted prospects to your various online channels. We use a combination of channels which include:

  • Paid Search

  • Organic Search

  • Social Media Ads

  • Display Ads

  • Re-targeting Ads
  • Direct Mail
  • PR
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4. Lead Nurturing

More than 50% of leads you generate may not be ready to buy yet. You need to keep building relationship by providing informative and trustworthy contents that showcase you or your business as a thought leader in the industry. Keep providing helpful contents like:

  • Whitepapers

  • Ebooks

  • Case Studies

  • Helpful Guides

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5. Sales Conversion

Convert leads to sales by providing:

  • Offers

  • Sales Enablement

  • Inside Sales

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Companies we’ve helped:
Ready to Reach More Customers?

Get started for free. Request for a free marketing plan. We’ll discuss your business goals and create a growth-driven plan to exceed them.

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